How Bad Is Wal-Mart's Image?

Wal-Mart's image:

[Washington Wire](http://blogs.wsj.com/washwire/2006/09/15/so-how-bad-is-wal-mart%u2019s-image/): How Bad Is Wal-Mart's Image?

Well, the big retailer’s image is better than President Bush’s, Defense Secretary Donald Rumsfeld’s, Vice President Dick Cheney’s, but not as good as Secretary of State Condoleezza Rice’s.

Here’s what the Wall Street Journal/NBC News poll found when it asked respondents to “rate your feelings” toward the following.

	Very or somewhat positive'	'Very or somewhat negative
Wal-Mart	45%	31%
Rumsfeld	31%	43%
Bush	42%	49%
Cheney	43%	50%
Rice	55%	28%
'	'	'
And for comparison…	'	'
'	'	'
Target	51%	10%

(Rows don’t add to 100 because remainder were neutral or weren’t sure.)