Semi-Daily Journal Archive

The Blogspot archive of the weblog of J. Bradford DeLong, Professor of Economics and Chair of the PEIS major at U.C. Berkeley, a Research Associate of the National Bureau of Economic Research, and former Deputy Assistant Secretary of the U.S. Treasury.

Friday, June 30, 2006

If the Walls Had Eyes...

...things might be better:

Amygdala: EYE, OI. Sketchy:

UK scientists claim to have found a way of making people behave more honestly in an experiment they say will have a knock-on effect on everyday life.

A team from Newcastle University found people put nearly three times as much money into an "honesty box" when they were being watched by a pair of eyes on a poster, compared with a poster featuring flowers.

Researchers say the eye pictures were probably influential because the brain naturally reacts to images of faces and eyes.

"UK scientists": good, detailed, reporting there, Scotsman. Okay, they're from Newcastle U.; methinks you could be a tad more specific.

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